"From House to Home — One DIY Project at a Time."
Stonebridge Hardware & Home is a well-established store in Pretoria. Strong foot traffic, loyal regulars, great stock. But zero presence on TikTok or Instagram — the platforms where younger South African homeowners are discovering renovation inspiration, product recommendations, and DIY tutorials every single day.
Traditional hardware stores have loyal customers but often lack a presence where the next generation of homeowners actually spends their time. Younger consumers discover renovation inspiration, DIY tutorials, and product recommendations through creators — before they ever visit a store.
Printed flyers & pamphlets
Newspaper adverts
Static Facebook posts
Word of mouth only
TikTok renovation inspiration
DIY tutorials from real creators
Before & after transformations
Trusted creator recommendations
We connect Stonebridge products with South African micro-creators who already make renovation and home content — and we manage the entire campaign from brief to final delivery.
Each concept is designed to feel native to TikTok and Instagram — real people, real projects, real products.
A creator transforms a small bedroom corner into a styled, beautiful space using only affordable products sourced from Stonebridge — and shows every rand spent.
A creator walks through Stonebridge picking up everything needed for a weekend project — showing what each item does and exactly how much the full job will cost.
A homeowner turns an unused corner of their garden into a functional outdoor space — showing the full before and after, powered by Stonebridge products.
Every piece of content is briefed, reviewed, and delivered ready to post — across all key platforms.
Based on typical micro-creator performance in the home and lifestyle category across South African TikTok and Instagram.
Increased local brand awareness among younger homeowners
More in-store visits driven by social discovery
A stronger, more modern online identity
Greater trust and relatability with first-time buyers
The difference between traditional advertising and UGC isn't just the format — it's the feeling. One feels like a brand talking at you. The other feels like advice from someone you follow.
"Buy this paint."
"Watch me transform my old bedroom into my dream space."
People connect with transformations, real experiences, and relatable creators. When a South African homeowner watches someone just like them redo a room for under R500 using products they can actually buy locally — that's not an ad. That's inspiration. And inspiration converts.